Description
The Corporate Strategy minor exposes students to the numerous methods that businesses use to create competitive advantage in their marketplace. Students learn how to evaluate the competitive implications of broad trends, analyze competitors, identify growth opportunities, and create successful brands. The Corporate Strategy minor helps students properly approach a vast array of business situations ranging from challenges with starting a new firm to growing revenue in a mature business.
Requirements
The minor in Corporate Strategy requires 18 credit hours.
The following courses are required:
- FNEC 140: Financial Accounting
- MGRL 194: Fundamentals of Management
- MGRL 198: Corporate Strategy
Three elective courses to be chosen from:
- MGRL 190: Principles of Marketing
- MGRL 191: Advanced Marketing
- MGRL 192: Creative Advertising
- MGRL 195: Entrepreneurial Challenge
- MGRL 196: Entrepreneurship: The Business Planning Process
- MGRL 290: Enterpreneurship Studio
- FNEC 220: Managerial Accounting
- FNEC 240: Corporate Finance
- FNEC 275: Financial Management
- CMST 204: Organizational and Managerial Communication
Minors may be combined with any departmental or interdisciplinary major; however, the minor in Managerial Studies must include 15 credit hours that are being counted solely toward the minor. Students electing a second minor in Managerial Studies must complete at least 12 credit hours counted solely toward the second minor.
