Five students in Prof. Cherrie Clark’s Principles of Marketing class competed this semester to bring the best marketing solution to Linda Roberts and James Rupley, the senior management team of The Cosmetic Market. The Cosmetic Market has 3 locations in Nashville and is expanding to Alpharetta, GA, for its fourth location. The task of the 10 marketing teams was to develop a marketing plan to raise awareness of The Cosmetic Market in a new city, entice customers into the store on Opening Day and beyond, and convert visitors to the new store into loyal customers.
The teams presented a variety of innovative options to Ms. Roberts and Mr. Rupley, who were impressed with the results the student teams achieved. Top honors for best project went to the RACCI team, led by Ryan Selvaggio. Joining Ryan were Claire Gamino, Amanda Godwin, Casey Kunau and Ian Sayler. Ryan was selected as the team’s Most Valuable Player.